Concepts to Strenthen Your Marketability

Very few job seekers understand how to effectively brand and market themselves amongst other applicants and interviewees. Even fewer know how to effectively ask the interviewer appropriate questions to get a true understanding of the job they’re interviewing for. This would provide an opportunity to further showcase why you’d be a perfect fit for the role.
Here are concepts you can apply to your job search process to help further differentiate yourself and gain an advantage amongst others.

1. Match yourself. 
Look for information on technologies and tools clients are using, planning to implement, upgrade or migrate. Do you see any trends in versions, tools, approaches from the job requirement you are applying for? Check if key technologies the clients are using relates to your primary skillset.

Do this to increase your marketability. This will give you pointers on how you can match your strengths to the requirement of the job. Thus making you a perfect pick for that position.

2. Update yourself. 
Move ahead and list out the top two or three skills or technologies that are trending for your primary skillset and then make a plan. Update your skillset. It allows showing your initiative and interest in the role.

Some skills are always in more demand than others and successful research will identify what areas to focus on to make you most marketable in your chosen field. Whether it be taking a course in computer programming or soft skills training, aim to continuously enhance your skills and further your education. Plan on taking evening courses, attending seminars and maybe even getting a further degree part-time to stay ahead of the game.

3. Research your industry 
Learn about competitors and new areas, products and innovations in the industry. Know who the players are and keep abreast of what direction the industry and the different players are moving in. The more you know about your domain, the more valuable you are to your present employer and the easier it is for you to market yourself to a different company.

4. Customized Pitch. 
Read through the job description, requirements and preferred qualifications for the job posting and see how your skills/ technologies, experience and education match them.
You can nail questions like "Tell me about yourself? " or "Why you are a perfect fit for the job? " if you do the above exercise. 
Practice, Practice and Practice.

5. Gauge both your strengths and weakness. 
Apart from focusing your communication on your strengths in skills/ technologies and experience also reflect on your weakness like “Why you would not be a good fit for the job?” and then mitigate and strategize how to overcome those. Invest time and energy thinking through how to overcome those concerns or skills that you seem to be lacking.

6. Enhance Nonverbal Communication. 
Practicing and enhancing your body language is just as important as preparing for common interview questions. We judge a person in less than 7 seconds. You might not even have spoken at that time. So how to communicate yourself at that time.

Put on your confidence even before your interview commence. Try to relax and look over everything. Practice your Handshake, using hand gestures while speaking and eye contact.

Click here to read more on Body language tips to help in your interviews.

7. Close with a Strong Closing Argument. 
Ask questions that help you truly understand the expectations, priorities, goals and success factors of the job.
•  Expectations of the interviewer for the first 3 months and then in the first 6 months as accomplishments for the position.
•  The tools and technologies that you will be utilizing? Technology roadmap if any?
•  What are the key projects and initiatives that you will be involved in?
•  Who are the key customers you will be supporting?
•  The major teams or groups that you will be interfacing with?

Highlight your interest in the role and why you should get the job, address any lack of skills or technologies adequately. Finish by enquiring about the timeframe within which the recruiter will be making an offer.

8. Post-Interview Candidate Marketing. 
Follow up with a thank-you email  within 24 hours of the interview.

How do you weigh up against this list? If you think you've got your non-technical skills covered but want to look at other ways to make yourself more hirable, check out the rest of our career advice.

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